How to Change Your Microsoft Office 2007 Product Installation or License Registration Key Code

It is sometimes necessary to change the product installation and registration key used by Microsoft Office 2007. This may be due to having installed the wrong key in the first place, the PC was imaged from another PC with the same product installation key, or you are installing a legally purchased license key on a PC where Microsoft Office was previously installed illegally using a pirated license code. The advantage to this procedure is that it allows you to quickly change the key without having to remove and reinstall your software.

Please note that installing Microsoft Office, or any software, using an illegally obtained license or installation code, or installing more copies than you are legally entitled to is punishable by law. This article is intended for use only in situations where you are enabling a legally obtained installation key.

The following procedure outlines how to edit the Microsoft Windows registry to remove the existing product key, which will then enable the new key to be activated online with Microsoft. Improper editing of the Windows registry can result in a variety of problems ranging from inoperable applications to a complete failure of Windows to boot. This article assumes that you are familiar with editing the registry. A qualified computer support technician should be consulted if this is not something that the reader is comfortable doing themselves.

  1. Start the registry editor.
  3. Export this key for use in the event that you have a problem and need to roll back to the pre-existing configuration.
  4. Within the Registration container, locate and delete the DigitalProductID and ProductID registry keys.

The next time you start any Microsoft Office application you will be prompted to register your activation key. Simply follow the prompts to complete registration. To check the status of your Microsoft Office product registration in Office 2007, click on the Office button in the upper left hand corner of Microsoft Word, go to Word Options, choose Resources, and then click on the “Activate” button in the section titled “Activate Microsoft Office”. This button will also allow you to manually register your software.

Depending on which flavor of Office you are registering, and which version, if any, is pre-installed on the PC, you may receive trial notices for unlicensed Office components when you launch Office. If this occurs, restart Microsoft Office the required number of times until the trial expires and you will no longer receive the annoying notice!

This procedure was tested using the Office 2007 Small Business Edition MPK version of Office that was pre-installed on a new PC. Although not tested, it should work on Windows XP and later versions of Microsoft Windows. It should work with all Microsoft Office 2007 editions, but may not work on prior versions.

A Guide to the ‘Grey’ Market in Product Keys – Part 1

You might be wondering what grey market product keys are. First you must understand what the ‘grey’ market is. A grey market is one that is legal, but unregulated and not authorised by the original manufacturer. This is in contrast to the black market which involves the sale of illegal products or services. In the context of product keys the grey market involves the sale of software or computer games that have been bought in one country but are then sold in another for profit. Like most commodities there is nothing illegal about this and many advantages for successful traders and customers. This is due to the digital nature of the product. A copy of a game or software bought in Russia for example, is unlikely to be any different to one sold in the UK. If the software is downloaded from the internet and requires a product key to activate then the downloaded software will be the same – it’s just the product key that is unique. Therefore to the end user the product they have bought is no different to one bought from their local shop. The advantage to the end user is that the product may be vastly cheaper thanks to the difference in the value of their local country to the original software source and local market conditions.

We can see many examples of this type grey market product key trade in the real world. Steam by Valve software is currently the most popular digital distribution platform for PC games in the world with 70% of the market share [Source: Slacknews]. Steam offers the ability to buy and download games in a number of countries including Europe, USA and Russia. Whatever region you buy the game from it comes in multiple languages as the game itself is the same in all regions. However there are differences in the price of the same game depending on where you live. A game that is $40 in the USA may be £40 in the UK meaning that looking at the exchange rate the price for the same game is almost double in the USA compared to the UK. This may be because of local tax rates, price paid to the publisher or other local market reasons. It also means that if a UK buyer was to go to the US and purchase a game in the US for $40, bring the product activation key for the game back to the UK and activate on his Steam account back home he would have the same game for $40 rather than £40.

The distribution of computer software and PC games is particularly prevalent because of the widespread availability of digital distribution platforms such as Steam and the digital nature of product keys. Typically product keys in the grey market are distributed through email by suppliers buying products where software is far cheaper in their local currency, such as Russia, China and Eastern Europe and then selling them to buyers in more expensive countries such as Europe and the USA. Because the product transfer is by email there are no shipping costs (which would normally wipe out most of the savings of importing the software) and delivery is instantaneous.

This all sounds great to the end user as they can benefit from cheaper prices for their favourite games and software. Why pay $40 for a game through Steam or their local games shop when they can go on eBay and get instant delivery of the same game for half the price? However there are also losers in this method – the publisher and local retailers. Typically different publishers will distribute the same product in different countries. This means the publisher will be losing sales in its local market to rivals which they will want to protect. Local retailers are also unlikely to be happy at the prospect of cheap copies of their product flooding local markets and forcing them to reduce their prices and lose sales. However publishers have developed methods of combat the expansion of grey market keys.

6 Key Ways to Make More Profit with Product Launching

So you have a new product that you have just sent out to be produced. Congratulations! Now if the time to begin planning your launch–the farther ahead you plan and the more thought you put into this event, the better. Here are 6 key ways to good targeted product launching.

Key 1: Plan Far in Advance

You will need to think about this in three steps: building anticipation, the product release event, and the continued marketing and advertising. Get a timeline down so you can plan well.

Key 2: Hype It!

Write a series of press releases and announcements to go out at various times while the first run is being manufactured. When it’s released is too late. In targeted product launching, you will want to concentrate on outlets you know your people will read.

Key 3: A Release Event

Make the release and launch a party–plan to invite the press, people who might help you push the product, and those would demonstrate it or sell it. Have plenty of food and offer free samples of the product.

Key 4: Demonstrate the Product

Once it’s released, you can hold demonstrations at stores, shopping centers, and conventions. Targeted product launching, however, means you will attend events closely related to your product.

Key 5: Keep Up the Good Work

Continue your press release campaign and include some comments on the product from influential people. Develop and maintain an email list for the period after your targeted product launching.

Key 6: Improve the Product

Listen to people who have used the product and improve it over time. This will help you with your later targeted product launching by keeping your customers closely involved.